Its 30 for a Reason - winter/spring 2008/09
This campaign, launched on 3 November 2008, was a reminder to drivers that speed limits apply at night as well as by day. It also highlights that a pedestrian struck at 30mph or below has a good chance of survival, however, a driver travelling at 40mph is likely to have a death on their conscience.
Campaign was run on billboard posters across the West of Scotland, radio, football match programme, lifestyle magazines and cinema screens.